design strategy: car faces

Cars, especially car faces, embody personalities. Cognitive migration theory and the prevalence of anthropomorphic car face design from a side suggests such visual experience migration. This project aims to validate the correlation and develop a perceptive car-face design pattern to backbone of car designs.

22 key points predominantly define the perceptive embodiment of a car's "face". Through quantitative experimental modeling, we were able to establish such correlation and to distill evidences in the backbone of imaginative car designs.
Research published in: Car Face Aesthetic Model Based on Human Face Aesthetic Rules, Q. Yang and J. Fu, Design Journal, ISSN 1003-0069, 2013(2), 2013.2, P18-20.
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